There are mainly three types of search related queries:
- Navigational Search Queries,
- Informational Search Queries, and
- Transactional Search Queries.
A. Navigational Search Queries:
If a users know the exact website or URL which he/she has to visit, then we call it a navigational search query. Understand it with the help of an example. Suppose we want to visit https://techpiezo.com, then we would simply enter https://techpiezo.com in the search box and will get the required search result. And, on clicking the desired search result we can get to the website we want to visit.
B. Informational Search Queries:
If a user intends to find data on a specific topic, then he/she is considered to be evoking an informational search query. Generally, most of us would do an information search query to update ourselves. There could be numerous other reasons as well. For instance – How to upgrade Ubuntu through a command line interface?
C. Transactional Search Queries:
Lastly, we have transactional search queries. These types of search query involve some sort of transactions. These transactions could be related to placing orders, download/upload of data, signing up for a service etc.
In conclusion, we could say search related queries are evoked by the user. Therefore, by analyzing the user requirements we can build search engine optimization strategies around them.
