On Site Search Engine Optimization – Factors that matter

In last article, we discussed On Page Search Engine Optimization for a web page. When we talk about On Site Search Engine Optimization, it is implemented for the whole website.  Hence, the elements that we have to optimize would be pretty different.

There are a few factors that can be utilized for implementing On Site Search Engine Optimization techniques.

  1. Your Websites’ Speed,
  2. Mobile Responsive Pages,
  3. Accelerated Mobile Pages (AMP),
  4. URL Optimization,
  5. Sitemaps, and
  6. Local Domains.

A. Your Websites’ Speed:

Website speed is a crucial factor for determining user retention. If the website takes ages to load then that translates to bad user experience. There is a probability that it may lead to higher bounce rates. That also impacts your Search Engine ranking too.

Furthermore, even if our websites’ speed is good then also we must strive for better. There are a few practices that may be implemented to improve on our existing results. The list may include – minimizing JavaScript files, using the services of a Content Delivery Network, avoiding inline styles, services of a servers that has good response time. If we are using a Content Management System then only those plugins should be installed that are absolutely required.

B. Mobile Responsive Pages:

With the rise in the number of smart phone users who use data services. It is an absolute necessity that we design mobile friendly websites. In addition to, we need to use a single URL for both the platforms i.e. desktops as well as for phones. That means, our web pages have to adopt responsive design. It must adapt to the screen size of the device accordingly for those who access our website. This would also ensure that bounce rates are lower.

C. Accelerated Mobile Pages (AMP):

AMP is an acronym for Accelerated Mobile Pages. It is web framework that has been developed by Google. Usually, we provide the link of our AMP page inside the normal HTML page. As a result, our AMP gets associated with HTML pages. There are three major components of AMP framework – HTML, JavaScript and Caches. The notion behind introducing AMP was to load web pages faster when accessed through mobile phones. The AMP pages are different from Mobile Responsive Pages. AMP pages are cached by the companies, who ultimately deliver web pages to its users. Example of these companies can be – those which provide search engine services, content delivery networks etc.

D. URL Optimization:

URLs play an important role in optimizing your website. URLs need to provide your web page summary in just a line. But, it should be in a human-readable format. Use of special characters in URLs is discouraged.

E. Sitemaps:

The sitemaps are of two types – HTML sitemaps and XML sitemaps. XML sitemaps are available for crawlers. These sitemaps contains a list of web pages on our website that we want Search Engines to access. It could be possible that Search Engines may not be able to crawl your website. Reasons could be – broken links, websites’ internal link structure is not appropriate. To address those issues, we ourselves provide a list in the form of XML sitemaps. Although, it doesn’t guarantee that search engines would index all of our web pages.

F. Local Domains:

If we want to target users from a specific country then we must localize our domain name. For instance, .co.uk domains would be targeted towards users from United Kingdom. If any user from United Kingdom searches for a query relevant to your web page then, your domain name would be listed ahead of other localized domains. It is always better to choose a domain name that identify with your website.

In conclusion, there are several other factors that may affect your web page rank positively like inbound links, traffic from social media platforms. We would discuss all such factors in detail in subsequent articles.