SEO stands for Search Engine Optimization. A search engines mainly helps users to find the most relevant information available on the internet. It is a process which can help the publishers to increase their websites’ visibility.
There are mainly three components – Web Crawling, Search and Indexing. A search engine would first crawl your website. And, then look for specific keywords which could relevant to information we have provided in the article. Lastly, it indexes the page on the Search results page.
The most prominent search engines are Google, Bing, Yahoo, Baidu and DuckDuckGo.
If you don’t want to spend on marketing then, getting traffic from search results (which is also called as organic traffic) is definitely one should target. Though it may take some time to build your page ranking. But, from a longer term perspective. It will be extremely useful for both website publishers and users.
Let’s understand it with the help of an example – if you have a business, where you are offer a product to your consumers; if a user searches a keyword which could be related to your product, then it would help you build more traffic to your website and more traffic to your website would ultimately turn to more sales of your product. This is just one example that could help one by increasing sales from a business perspective. Besides, what if you want to convey some new idea, something that is for the greater good, what if government wants to convey some critical information related to a natural disaster to the targeted citizens. By getting visibility in search results would itself mean that your content is relevant to the search query. That is a win – win situation for all.
But, that also put greater responsibility on the website publisher to provide the most updated content.
From whatever we have discussed till now, we can say getting visibility on search results indirectly means that we use right keywords, our content is of better quality when compared to that of our competitors and we are providing the most relevant information for the particular search query.
Sometimes, it just happens that our intentions are right but we don’t know how to get visibility for search results, like we wonder everything is perfect with our page, with our content still we lag on search engine results page (SERPs). To solve those genuine issues, search engine optimization methodology has evolved.
Search Engine Optimization
It is a method or a process through which we could increase our websites’ traffic. The traffic build through search engine optimization process is entirely organic, by organic we meant that the user has visited our website just because we have used most relevant keywords, information and content on our website with the search query that user entered.
There are other ways too with which we could increase our website’s traffic, for example, through paid advertisements – offline and online. But, if can drive organic traffic to our website then we don’t have to do marketing spending.
It is also imperative to mention here that there are users who would implement strategies that are far from acceptable to search engine standards. Initially, they did get away and were able to rank themselves higher but as the search engines evolved it became next to impossible for them to execute those strategies. And, with every passing day search engines get smarter and that in turn helps their users to get desired results.
Now, take the example of the most popular search engine, Google, it ranks ouyr pages on the basis hundreds of factors and then it determines our website’s position on its search engine results page. There are hundreds and thousands of pages solely dedicated to how to get your website visible on search engine results page or how to list your website on the first page of search results. But, there is just one factor that in our opinion is one of the most crucial factor in determining your page listing on the search engine results page and that is our website’s content.
It is also important to mention here that the industry is highly competitive, it is almost impossible for one website to stay at top all the time. This also provides a fair opportunity to those who are new in business / industry to establish themselves.
In the next article, we cover the benefits of implementing search engine methodology.