Search Engine Optimization – the challenges?
When one begins implementing search engine optimization techniques, he/she has to face certain challenges while implementing them. This article is about those challenges. Though not possible for us cover all of it. Just to give you an idea.
A. It takes a lot of time before we start to get desired results:
It requires a lot of patience. We are used to of getting everything at the click of our mouse. Be it order something online or getting some information through a search result page. But, when it comes to getting results out of SEO tools the results doesn’t come easy. We have to wait.
It could take months get a desired outcome. In some cases, we won’t even get that. Our patience levels are tested.
In the meantime, some of of us would try to use strategies which are fruitful in short term but can damage our ranking in longer term. We should identify what is required from our website and get the results delivered. In the world of search engine optimization strategies there aren’t any shortcuts.
Search engines are smarter now. It can pretty easily detect under hand techniques. And, if we are found of using strategies which we should stay away from then, what would happen? Search engines penalizes our website. Not only that, the brand we intend to build also suffers. Loss of reputation. And, even after implementing right strategies it may take years before things get back to where we intend them to be.
So, overall have patience. Let the search engines do their work while we work with right strategies.
B. Write relevant content:
Finding the right content for our website is an easy task. But, writing that requires a skill. Its not easy at all. It take hours to write an article. Sometimes, even days. Then, there are external factors. One could be working, or have other responsibilities. All of these are an hindrance.
Even after finding the right content, we may get carried away and write something which is irrelevant. Users don’t appreciate that. Everyone is busy these days. They don’t have time to skim through thousands of words to find answers to their issues. And, when that happens search engines are quick to understand the web pages where users don’t find relevant content.
Apart the that, we should try to write content which is of highest standards.
C. User experience, a crucial factor:
At times, even after implementing all the required strategies we can’t sustain organic traffic. The bounce rate could be quite high. The performance of our visits is below our expectations. If that is the case, we should check whether is it the user experience which affects the performance of our website.
It is tough for the user to navigate through the website. Though there could be nothing wrong with the content. It could be due to a specific font, color of the font, font size, internal links to the website etc. To sum up, one of the reasons could be website design.
So, we should always strive to design a website which provides a good user experience. If we fail to do so, then despite ranking higher in search results. We may not be able to sustain both – organic traffic and search result ranking.
Till now, we have discussed basics of Search Engine Optimization; its benefits; the challenges we face while implementing various SEO strategies. In subsequent articles, we cover each of the topics that are related to Search Engine Optimization in detail.
